PricedUp Casino Cookie Policy
At PricedUp, we believe in being fully transparent about how we collect and use data when you visit our website at https://pricedup.bet/. This Cookie Policy explains what cookies are, how we use them on our platform, the choices you have regarding their use, and how you can manage your preferences. By continuing to use our site, you consent to our use of cookies as described in this document. If you have any questions, please contact us at customerservice@pricedup.bet.
What Are Cookies?
Cookies are small text files that are placed on your device — whether a desktop computer, mobile phone, or tablet — when you visit a website. Here at PricedUp Casino, we use cookies and similar tracking technologies to help our platform function correctly, to remember your preferences, and to understand how visitors interact with our services. Cookies do not contain personally identifiable information on their own, but they may be linked to the personal data we hold about you in accordance with UK data protection law.
Why We Use Cookies
Our PricedUp platform relies on cookies for a number of important reasons. Without certain cookies, our website simply would not work as expected. Others help us improve your experience, understand your behaviour on-site, and deliver relevant content. Specifically, we use cookies to:
- Enable core functionality such as account login (PricedUp login), session management, and secure payment processing
- Remember your preferences, including language and display settings
- Analyse how you navigate our website so we can continuously improve the user experience
- Support responsible gambling tools, including self-exclusion features linked to GAMSTOP and GamProtect
- Deliver marketing communications relevant to your interests, such as information about our PricedUp Casino welcome offer, free spins promotions, and promo codes
- Prevent fraud, protect account security, and comply with our legal obligations under the Great Britain Gambling Commission licence number 001776
Types of Cookies We Use
Strictly Necessary Cookies
We use strictly necessary cookies to ensure our website operates correctly. These cookies are essential for features such as secure PricedUp login, navigation between pages, and completing transactions. Without them, services you have specifically requested — such as accessing your account or processing deposits and withdrawals — cannot be provided. These cookies cannot be disabled while you use our platform, as they are fundamental to its operation.
Performance and Analytics Cookies
At PricedUp Casino, we collect anonymous data about how visitors use our site through performance cookies. These help us understand which pages are visited most frequently, where users encounter difficulties, and how we can improve overall site performance. Information gathered by these cookies is aggregated and does not identify you personally. We use this data to refine our services and ensure our platform continues to meet the standards expected by our players.
Functionality Cookies
Our PricedUp platform uses functionality cookies to remember choices you make, such as your preferred currency (GBP or EUR), login details for returning users, and any custom settings you have applied. These cookies allow us to personalise your experience and ensure you do not have to re-enter the same information every time you visit. While disabling these cookies will not prevent you from using the site, it may limit certain features and conveniences.
Targeting and Advertising Cookies
We and our trusted third-party partners may place targeting cookies on your device to deliver advertising that is relevant to your interests. These cookies track your browsing activity across our site and, in some cases, across other websites. At PricedUp Casino, we use this information to present promotions such as our pricedup promo code offers, free bet sign-up offers, and seasonal campaigns including Cheltenham free bets. You can opt out of these cookies at any time using the tools described below, though you may still see generic advertising.
Session Cookies vs. Persistent Cookies
Our PricedUp website uses both session cookies and persistent cookies. Session cookies are temporary — they expire when you close your browser and are used to maintain your session during a single visit. Persistent cookies remain on your device for a set period of time and are used to remember your preferences across multiple visits. We ensure all persistent cookies have clearly defined expiry periods appropriate to their purpose.
Third-Party Cookies
Some cookies placed on your device when you visit PricedUp Casino are set by third parties — including our game providers (such as Pragmatic Play, Hacksaw Gaming, and Relax Gaming), analytics services, and advertising partners. We do not control these third-party cookies directly, and you should refer to the respective third parties' privacy and cookie policies for further information. We take reasonable steps to ensure that any third parties we work with comply with applicable data protection regulations, including the UK GDPR and the Data Protection Act.
Cookies and Responsible Gambling
At PricedUp, we are committed to promoting safe and responsible gambling. Certain cookies on our platform support this commitment — for example, by maintaining the status of self-exclusion preferences and ensuring that players who have opted into tools such as GAMSTOP or GamProtect are appropriately restricted. These cookies are treated as strictly necessary and cannot be disabled. If you wish to learn more about responsible gambling tools available to you, please visit the relevant section of our website or contact our Player Safety Team directly.
Managing and Controlling Cookies
We respect your right to control how cookies are used on your device. Our PricedUp Casino website provides a cookie preference centre accessible via the cookie banner displayed when you first visit the site. Through this tool, you can choose to accept, reject, or customise non-essential cookies at any time.
In addition to our on-site tools, you can manage cookies through your browser settings. Most modern browsers allow you to:
- View which cookies have been set on your device
- Delete individual or all cookies
- Block cookies from specific websites or all websites
- Set your browser to notify you when a cookie is being placed
Please note that restricting certain cookies — particularly strictly necessary ones — may affect the functionality of our site. For example, blocking essential cookies may prevent you from completing a PricedUp login or accessing your account details.
For guidance on managing cookies in your specific browser, please visit your browser's help section or a resource such as www.aboutcookies.org.
Cookies and Your Personal Data
Where cookie data is linked to your personal data — for instance, when you are logged in to your PricedUp Casino account — we process that data in accordance with our Privacy Policy and applicable UK data protection legislation, including the UK GDPR and the Data Protection Act. Our PricedUp platform is operated by Off Course Bookmakers Limited, registered at 255 Old Shoreham Road, Hove, East Sussex, BN3 7ED, United Kingdom, and we act as the data controller for personal data collected through our website. Full details of your rights as a data subject, how we process your information, and how to exercise those rights are set out in our Privacy Policy.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make significant changes, we will notify you by updating the policy on our website and, where appropriate, by displaying a notice when you next visit. We encourage you to review this page periodically to stay informed. Continued use of our PricedUp platform following any update constitutes your acceptance of the revised policy.
Contact Us
If you have any questions or concerns about how we use cookies, or if you wish to exercise any of your data protection rights, please do not hesitate to get in touch with our team:
- Customer Service: customerservice@pricedup.bet
- Compliance & Data Protection: compliance@pricedup.bet
- Live Chat: Available 24/7 on our website and mobile app
We at PricedUp Casino are committed to handling your data responsibly and transparently, and we welcome any feedback you have about our privacy and cookie practices.
Content updated: July 21, 2026