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PricedUp Casino Privacy Policy

At PricedUp Casino, we are fully committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your data when you access and use our website at pricedup.bet. We operate under Off Course Bookmakers Limited, registered at 255 Old Shoreham Road, Hove, East Sussex, BN3 7ED, United Kingdom, and we are licensed and regulated by the Great Britain Gambling Commission (licence number 001776, full reference 001776-R-103193-014). We are fully compliant with the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act. By using our services — including PricedUp betting, casino games, and any related features — you acknowledge that you have read and understood this policy.

Who We Are and How to Contact Us

Here at PricedUp Casino, we act as the data controller for all personal information we process in connection with your use of our platform. If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to raise a concern, you can contact our team as follows:

  • Customer Service: customerservice@pricedup.bet
  • Compliance and KYC: compliance@pricedup.bet
  • Social Media: X (Twitter) @PricedUpBet, Instagram, Facebook

Our PricedUp platform is intended exclusively for users aged 18 or over who are located in the United Kingdom. Access to our website may be restricted or illegal in certain jurisdictions, including the United States. We reserve the right to restrict access to all or parts of our website to users in specific territories.

What Information We Collect

When you register, log in to your PricedUp Casino account, or use our services, we may collect a range of personal data. We collect only what is necessary and proportionate for the purposes described in this policy.

Information You Provide Directly

  • Full name, date of birth, and contact details (email address, phone number)
  • Home address and proof of address (e.g. recent utility bill or official government correspondence)
  • Identity documents such as passport, driving licence, or national ID card
  • Payment details — including the front of a debit card or bank statement
  • Source-of-funds information, such as bank statements, savings statements, trust deeds, or pension documents
  • Communications you send to us via email, live chat, or social media

Information We Collect Automatically

  • IP address, browser type, and device information
  • Login activity, session duration, and pages visited on our site
  • Betting and gaming history, transaction records, and wagering patterns
  • App usage data if you access our PricedUp app on iOS or Android
  • Cookies and similar tracking technologies (see our Cookie Policy for full details)

How We Use Your Information

We at PricedUp Casino use your personal data for a number of legitimate purposes, all of which are necessary to provide you with a safe, legal, and enjoyable gambling experience.

Account Management and Service Delivery

We use your data to create and manage your account, process your PricedUp login, verify your identity, and allow you to deposit and withdraw funds. Our withdrawal process, including KYC verification, requires us to review identity and payment documentation before any withdrawal can be processed. Age is verified automatically on your first deposit; further documents may then be requested.

Legal and Regulatory Compliance

As a UKGC-licensed operator, we are legally required to verify your identity, monitor transactions for fraud and money laundering, and maintain records of all gambling activity. We participate in GAMSTOP and GamProtect — the industry-led scheme that securely shares risk indicators between operators to protect vulnerable players. We may share relevant data with the Gambling Commission or the National Crime Agency where legally required to do so, including in cases where third-party payment methods are detected — which constitute a material breach of our terms and result in permanent account closure.

Responsible Gambling

Our PricedUp Casino team takes responsible gambling seriously. We use your personal and behavioural data to monitor for signs of problem gambling and to apply safeguards where appropriate, including self-exclusion options ranging from 6 months to 5 years. We signpost GamCare throughout our platform, and our Player Safety Team is available to support you. If you self-exclude, we will stop marketing communications within 48 hours and refund your remaining balance.

Promotions and Marketing

With your consent, we may use your information to send you details about our current offers — including the PricedUp promo code for new customers, free spins promotions, and our World Cup Welcome Offer. All promotions, including the PricedUp signup offer and any no-deposit bonus campaigns, are subject to our full terms. You may opt out of marketing communications at any time by contacting us or updating your preferences.

How We Share Your Data

We do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers where necessary:

  • Payment processors — to facilitate deposits via Visa, Mastercard, Maestro, Apple Pay, Yaspa, and bank transfer, and withdrawals to your registered payment method
  • Game providers — including Pragmatic Play, Relax Gaming, Hacksaw Gaming, Blueprint, and others, who may receive technical data to deliver their games
  • KYC and identity verification partners — to comply with our regulatory obligations
  • IBAS (Independent Betting Adjudication Service) — our Alternative Dispute Resolution provider, located at PO Box 62639, London EC3P 3AS, should a complaint escalate
  • Law enforcement and regulatory bodies — including the Gambling Commission, where we are legally obliged to report activity
  • GamProtect and GAMSTOP — for responsible gambling data sharing across the industry

Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes described in this policy and to comply with our legal obligations. Complaint records are retained for a minimum of 5 years and are available to the Gambling Commission upon request. Transaction and account records are retained in accordance with applicable UK financial regulations.

If your account becomes dormant — meaning no bet has been placed for 365 continuous days — we will flag it accordingly. We do not charge dormancy fees and we do not remove any funds. Your balance remains withdrawable, and we will attempt to return it to your last known registered payment method.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation and the UK Data Protection Act, you have a number of rights regarding your personal data. We are committed to upholding these rights in full:

  • Right of access — you may request a copy of the personal data we hold about you
  • Right to rectification — you may ask us to correct inaccurate or incomplete information
  • Right to erasure — in certain circumstances, you may request that we delete your data
  • Right to restriction of processing — you may ask us to limit how we use your data
  • Right to data portability — you may request your data in a structured, machine-readable format
  • Right to object — you may object to processing carried out on the basis of legitimate interests, including direct marketing
  • Right to withdraw consent — where we rely on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us at customerservice@pricedup.bet or compliance@pricedup.bet. We will respond within the timeframes required by law.

Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our PricedUp app and web platform use secure encryption for all data transmitted between your device and our servers. All payment methods used on our platform must be registered in your own name — third-party payment methods are strictly prohibited.

Please note that customer funds are held separately from company funds across bank accounts, investment accounts, and reserve funds with payment processors. However, these funds are not protected in the event of insolvency. This meets the Gambling Commission's classification of segregation at the level of "Not Protected."

Cookies

We use cookies and similar technologies on the PricedUp Casino website to improve your experience, remember your preferences, and analyse how our platform is used. Essential cookies are required for the site to function correctly, including the PricedUp login process. You can manage your cookie preferences through your browser settings or via our cookie consent tool. For full information on how we use cookies, please refer to our dedicated Cookie Policy.

Governing Law

This Privacy Policy is governed by English law. Any disputes arising in connection with this policy shall fall under the jurisdiction of the courts of England and Wales. Our terms and conditions are currently at version 2.2 and were last updated in March 2026.

If you are dissatisfied with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection, at ico.org.uk or by calling 0303 123 1113.

Content updated: July 21, 2026